Recent posts
Show more
merchandise strategy
Merch Adjacent but Different: The Business of Celebrity “Drops” and Limited Runs
A celebrity drop can sell out before lunch and still lose money by dinner. …
Read more
streaming industry
What a Celebrity “Overall Deal” Really Means in Hollywood
A celebrity overall deal sounds glamorous until you ask the expensive littl…
Read more
green room branding
Celebrity “Green Rooms” as Brand Spaces: How Sponsors Build Micro-Experiences
The most valuable room at an event is often the one the audience never sees. …
Read more
Social Plugin